From the invention of the television, to the ability to bring theatrical releases to your home via physical media (Video cassettes, DVD’s), to streaming services. Media content, and the way that we consume it, is constantly evolving and changing, especially, over the past 20 years. At the present time, we live in a world where streaming are starting to be, for lack of a better term, a dime a dozen. So you can imagine how stiff the competition would be in such an arena. One would need a unique hook… a way to bring in subscribers constantly. Traditionally, such a service would have a mixture of existing films from different studios along with original tv and movie content, but one company in particular, showed up with another way: The Walt Disney Company, aka “The House of Mouse” set out to lure the nation in with nothing more than nostalgia.
Turns out, nostalgia was all they needed.
Upon the November 12th launch of Disney+, I took a peek at social media before I decided to commit to the free trail (and possibly commit $6.99). Other than complaints about the app’s servers crashing, I noticed many a status posts on Facebook (and pictures on its sister app, Instagram) really highlighting people’s elation with re-discovering old Disney classics fresh from the vault such as Aladdin, Snow White, and one of my personal favorites, The Hunchback of Notre Dame. So, in the spirit of of reliving brighter parts of my childhood (and my curiosity about the first ever Star Wars TV show, The Mandalorian), I signed up for the 7-day trial. I was impressed with the service, to say the least, and also was instilled with love and admiration for Baby Yoda.
Amidst the hoopla and joy of 10 million subscribers, the number one streaming service (for now), Netflix, had something up their sleeve. How could they not? Especially with whispers and rumors that they are not too much longer for the streaming world. Mere days after the launch of Disney+, Netflix announced their deal with another brand that brings up those same feelings of nostalgia for a lot of us 80’s and 90’s kids — Nickelodeon.
You know, that cable-based network that produced that lovely block of animation known as NickToons? They had an ENTIRE TV STUDIO in the middle of Universal Studios theme park in Orlando, Florida? Well they’re still around, minus the theme park studio, broadcasting all kinds of family-oriented fare while producing feature films. This mega-deal will grant Netflix access to Nickelodeon’s entire library of past, present and future content. That means, you’ll finally be able to have every season of AHH! Real Monsters readily available, and plenty of Spongebob Squarepants to go around.
The digital battle lines have seemingly, been drawn between many companies when it comes to this renaissance of streaming. CBS All Access continues to thrive thanks to writer/director Jordan Peele’s iteration of The Twilight Zone and all of their Star Trek content. Amazon Prime Video is still around. AT&T/Warner Media (Warner Bros.) will be releasing their entire library of content via their HBO-branded “Max” service in May, and of course, I already spoke of Disney+. I think, since the tactic of sparking up people’s childhood and young adult memories worked for Disney, you best believe that other companies like them and Netflix will follow suit, battling it out for our hard-earned dollars in this apparent war for our nostalgia.
photo cred: counterpointresearch.com